Wogula Wanzeru Kapena Wosinthidwa

supermarket-njira-ndi-consumer-psychology

Wogula Smart?Kapena Kusinthidwa?

Chiyambi:

M'mawonekedwe osinthika aritelo, Kumvetsetsa psychology ya ogula ndikofunikira pakukhathamiritsa malonda ndi kukulitsa luso lazogula.Chiyambireni sitolo yoyamba yodzipangira nokha mu 1916, masitolo akuluakulu agwiritsa ntchito njira zamakono komanso zamakono.makonda owonetsera mayankhokukhudza kwambiri khalidwe la ogula.Kufufuza mozama uku kumafufuza njira zamaganizidwe ndi gawo lofunikira lamakonda ogulitsa malondam'masitolo akuluakulu amakono, opereka malingaliro aukadaulo panjira zogulitsira zogwira mtima.

Psychological Entry Point:

Udindo wa Decompression Zones Akalowa, ogula amadziwitsidwa nthawi yomweyo ku "decompression zone" - malo osungidwa bwino omwe amawasintha kuchokera kudziko lakunja kupita kumalo ogula.Pano,makonda ogulitsa mawonetseroamagwiritsidwa ntchito mwaluso kuti awonetse zinthu zotsatsira pamlingo wamaso, kulimbikitsa malingaliro osunga nthawi yomweyo.Zosinthazi sizinapangidwe kuti zingokopa chidwi komanso kuti zikhale zolandirika m'maganizo, kuchepetsa makasitomala pang'onopang'ono muzogula.

Strategic Product Placement ndi Zowonetsera Mwamakonda

Kuyika kwabwino kwa zipatso ndi ndiwo zamasamba pakhomo la sitolo kumakhala ndi zolinga zingapo.Imateteza zinthu zosalimba izi kuti zisaphwanyidwe pambuyo pake paulendo wogula ndipo imakhazikitsa kamvekedwe kabwino, kokhudza thanzi kuyambira pachiyambi.Opanga mawonetsero ogulitsakhazikikani pakupanga zida zowoneka bwino zomwe zimawunikira kutsitsimuka ndi mtundu wa zokolola zokhala ndi kuyatsa kwapadera ndi masanjidwe omwe amakopa maso a ogula ndikulimbikitsa malonda.

Kutsatsa Kwachidziwitso: Kugwiritsa Ntchito Zonunkhira ndi Zowoneka

Kutsatsa kogwira mtimazimapitilira kukopa kowoneka, kuphatikiza zonunkhiritsa ndi mawu omwe angakhudze kwambiri khalidwe la ogula.Mwachitsanzo, fungo la buledi wophikidwa kumene, womwe umalowa bwino pakhomo, ukhoza kudzutsa chilakolako cha chakudya ndikupangitsa kuti anthu azigula mwachidwi.Zosinthidwa mwamakondazoyatsira fungo ndi zowonera zophika buledi zowoneka bwino zimagwira ntchito motsatira kukulitsa chidwi, kuwongolera mochenjera zosankha za ogula.

Navigational Design and Lighting Strategies

Masitolo akuluakulu amakonzedwa motsogola kuti atsogolere ulendo wamakasitomala omwe ali ndi njira zoloweramakonda pansi matayalandi kuyatsa njira.Matailosi ang'onoang'ono atha kugwiritsidwa ntchito kuti achepetse liwiro la kugula, pomwe kuyatsa kogwirizana kumapangitsa kuti zinthu ziziwoneka bwino.Magetsi ofiira ndi a buluu amagwiritsidwa ntchito makamaka m'magawo a nyama ndi nsomba, motero, kuti zinthu izi ziwonekere zatsopano komanso zokopa.Opanga mawonetsero ogulitsathandizirani popanga mashelufu anthawi zonse ndi njira zowunikira zomwe zitha kusinthidwa pazofuna zotsatsira komanso kusintha kwanyengo.

Ngolo Zogula Mwamakonda ndi Malo Otuluka

Chachikulu custom-zopangidwangolo zogulira zimagwiritsidwa ntchito kulimbikitsa ogula kuti agule zambiri, kutengera mphamvu yamalingaliro yodzaza ngolo kuti awonjezere malonda.Malo obwereketsa amakhalanso ngati malo ofunikira kwambiri pogula zinthu mopupuluma;Pano,makonda zowonetseraali pabwino kuti achulukitse kugula komaliza.

Kugwiritsa Ntchito Kukhulupirika:

Kutsatsa Motsogozedwa ndi Data ndi Makhadi Okhala Amembala ndi ofunikira pakusonkhanitsa deta yamakasitomala, yomwe masitolo akuluakulu amagwiritsa ntchito popanga makampeni otsatsa.Deta iyi imathandizira osunga kumvetsetsa zomwe ogula amachita, kusintha zinthu, ndi kukonza bwino masanjidwe a sitolo.Zogulitsa mwamakondaimathandizanso kwambiri pano, yokhala ndi zowonetsera zapadera m'malo olipira omwe amalimbikitsa anthu olembetsa komanso zotsatsa zapadera zolumikizidwa ndikugwiritsa ntchito makadi.

Kutsiliza: Kudziwa Zogulitsa ndi Consumer Psychology ndiCustom Fixtures

Masitolo akuluakulu amaphatikiza psychology ya ogula ndikuwonetsera mwamakonda malonda zothetserakupanga malo omwe amachulukitsa kuwononga ndalama kwa ogula komanso kupititsa patsogolo zochitika zogula.Kuphatikizika kwa kakhazikitsidwe koyenera kwa zinthu, kutsatsa kwamphamvu, ndi zida zogulira zomwe munthu amakonda zikuwonetsa zovuta za njira zogulitsira zomwe zimapangidwira kuti zikwaniritse zosowa za ogula, kuwonetsa momwe njirazi zimalumikizirana mozama muzogulitsa zamakono.

Ever Glory Fzojambula,

Ili ku Xiamen ndi Zhangzhou, China, ndi wopanga kwambiri wazaka zopitilira 17 zaukadaulo wopanga makonda,mawonekedwe apamwamba kwambirindi mashelufu.Malo okwana kupanga kampaniyo amaposa 64,000 masikweya mita, ndi mphamvu ya pamwezi yopitilira 120.Thekampaninthawi zonse imayika makasitomala ake patsogolo ndipo imagwira ntchito popereka mayankho ogwira mtima osiyanasiyana, komanso mitengo yampikisano komanso ntchito zachangu, zomwe zapangitsa kuti makasitomala ambiri padziko lonse lapansi aziwakhulupirira.Chaka chilichonse, kampaniyo ikukula pang'onopang'ono ndipo imakhalabe odzipereka kuti ipereke ntchito yabwino komanso mphamvu zambiri zopangiramakasitomala.

Ever Glory Fixtureswakhala akutsogolera makampani opanga zinthu zatsopano, kudzipereka kufunafuna zipangizo zamakono, mapangidwe, ndikupangamatekinoloje opatsa makasitomala njira zowonetsera zapadera komanso zogwira mtima.Gulu la kafukufuku ndi chitukuko la EGF limalimbikitsa kwambirizaukadaulozatsopano kuti zikwaniritse zosowa zomwe zikukulamakasitomalandikuphatikiza umisiri waposachedwa kwambiri pakupanga zinthu ndikupanga njira.

Kwagwanji?

Okonzekayambanipa pulojekiti yotsatira yowonetsera sitolo?


Nthawi yotumiza: Apr-12-2024