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Ma Supermarket Giants aku Australia: Zochitika, Zatsopano, ndi Atsogoleri a Msika
Australia, yomwe ili pa nambala 6 pa dziko lalikulu kwambiri padziko lonse lapansi, yakhala chizindikiro cha anthu otchukamitunduchifukwa cha momwe bizinesi yake ilili yabwino komanso kuchuluka kwa anthu abwino. Izi zakhala zikuchitika makamaka m'magawo ogulitsa zakudya, komwe mitundu ikukula kwambiri chifukwa cha mwayi wopeza msika wabwino mdziko muno.
Ku Australia, mpikisano pakati pa makampani odziwika bwino m'magawo osiyanasiyana ukukulirakulira, zomwe zikuchepetsa kusiyana kwa msika. Izi zimapangitsa kuti anthu aku Australia azikhala ndi zinthu ndi ntchito zabwino kwambiri zomwe zimakwanira, zomwe zimawapatsa mwayi wosankha zinthu zosiyanasiyana. Kuchuluka kwa zinthuzi kumapatsa anthu am'deralo mwayi wosankha zomwe zikugwirizana ndi zomwe amakonda, zomwe zimathandiza kuti malonda ndi zakudya zipite patsogolo.
Kuyambira masitolo akuluakulu aku Australia omwe amapereka zinthu zogulira zinthu zabwino kwambiri mpaka misika yapafupi yomwe siiwononga ndalama zambiri, khalidwe la zinthu silikusokonekera, kuonetsetsa kuti zosowa zonse za zakudya zikukwaniritsidwa ndi miyezo yapamwamba kwambiri.
Kaya mukufuna masitolo akuluakulu abwino kwambiri ku Australia kapena omwe ali ndi mtengo wabwino kwambiri, nkhaniyi ikupereka tsatanetsatane wofunikira kuti muyende m'malo osiyanasiyana ogulitsa masitolo ku Australia.
Maonekedwe a Masitolo Akuluakulu aku Australia mu 2023
Mu 2023, malo ogulitsira zakudya ku Australia anali ndi masitolo 2,186 ogulitsa zakudya, zomwe zikusonyeza kuchepa pang'ono kwa 0.7% kuchokera chaka chatha. Kutsika pang'ono kumeneku kukuwonetsa mpikisano womwe uli pamsika wogulitsa pamene masitolo akusintha malinga ndi zosowa za ogula.
Zochitika Zapadera za Supermarket Pansipa
Masitolo akuluakulu aku Australia amapereka zinthu zosiyanasiyana zogulira, zomwe zimawasiyanitsa ndi magolovesi ena apadziko lonse lapansi. Masitolo akuluakuluwa adapangidwa kuti akwaniritse zofunikira zonse zomwe zimayembekezeredwa m'masitolo, zomwe zimapangitsa kuti zinthu ziyende bwino.
1. Kupezekapo Padziko Lonse:
Popeza pali maunyolo ambiri m'dziko lonselo, masitolo akuluakulu ali pamalo abwino kuti azitumikira madera osiyanasiyana. Masitolowa amagwiritsa ntchito njira zamakono zotetezera katundu wawo, zomwe zimathandiza kuchepetsa kuba m'masitolo.
2. Njira Zogulira Zokhazikika:
Masitolo akuluakulu ambiri ku Australia ayankha mavuto azachilengedwe popereka malo osankhidwa kuti makasitomala azisiya matumba ena ogulira. Ntchitoyi imalimbikitsa ogula kuti agwiritsenso ntchito matumba ndikuwatenga paulendo wawo wotsatira, zomwe zikusonyeza kudzipereka kwawo pakusunga zinthu mwadongosolo.
3. Kusiyanasiyana kwa Zogulitsa:
Kusiyanasiyana kwa chikhalidwe ku Australia kwapangitsa masitolo akuluakulu kugulitsa zinthu zosiyanasiyana. Izi zapangitsa kuti pakhale mpikisano waukulu, zomwe zalimbikitsa ogulitsa kuti asiyanitse zinthu zomwe amapereka. Tsopano ndi chinthu chofala kupeza zinthu zosiyanasiyana kuyambira zinthu zapakhomo ndi zamagetsi mpaka zovala ndi zakudya m'nyumba imodzi, zomwe zikusonyeza muyezo watsopano wa masitolo aku Australia.
4. Zokonda Zakomweko:
Anthu aku Australia amadziwika ndi kukoma kwawo kodabwitsa komanso kufuna kwawo zinthu zabwino. Izi zakhudza kusankha zinthu zomwe zikupezeka m'masitolo akuluakulu, zomwe zatsimikizira kuti zinthu zosiyanasiyana zapamwamba komanso zokongola zimapezeka.
Kulandira Nthawi Ya digito Pogula Zakudya Zam'deralo
Kusintha kwa njira zothetsera mavuto a digito kwakhala koonekera kwambiri ndimasitolo akuluakuluKugwiritsa ntchito nsanja za pa intaneti kuti afikire makasitomala awo. Kuyenda m'misewu yotanganidwa kapena kuthana ndi magalimoto kungakhale kovuta kwa ambiri, ndipo ndi komwe chizolowezi cha zakudya pa intaneti chimayamba kugwira ntchito. Ku Australia, masitolo akuluakulu monga Tesco ndi Morrisons, komanso masitolo apadera monga Iceland, amapereka mwayi wotumizira zinthu kunyumba. Utumikiwu umafikira mabizinesi ogulitsa zakudya pa intaneti okha, omwe apanga malo pamsika. Komabe, kupezeka kwa zinthu zotumizira zinthu pa intaneti kumakhudzidwa ndi malo, pomwe madera ena ali ndi zosankha zambiri kuposa ena.
Ntchito Zopangira Chakudya:Chinthu china chomwe chikufalikira ku Australia ndi kutchuka kwa makampani opanga zakudya. Mautumikiwa amapereka zosakaniza ndi maphikidwe omwe akonzedwa kale pakhomo panu, zomwe zimakupatsani mwayi wosangalala ndi chakudya chophikidwa kunyumba popanda khama lalikulu.
Masitolo Akuluakulu 10 ku Australia
1. Woolworths: Kulamulira Msika Wogulitsa
Woolworths, yomwe idakhazikitsidwa mu 1924, yasanduka unyolo waukulu kwambiri wa masitolo akuluakulu ku Australia wokhala ndi gawo lalikulu la msika la 37%. Ili ndi masitolo 995 ndipo imagwiritsa ntchito anthu oposa 115,000, zomwe zimapangitsa kuti ikhale maziko a chuma cha Australia. Woolworths imachita bwino kwambiri popereka zinthu zosiyanasiyana kuyambira zakudya zoyambira mpaka zinthu zapamwamba, zomwe zimakwaniritsa zokonda zosiyanasiyana za ogula. Kudzipereka kwake pakukhutiritsa makasitomala kumaonekera kudzera mu njira zatsopano monga Bunch club, zomwe zimathandiza makasitomala kuyesa zatsopano.zinthundi kupereka ndemanga, ndi pulogalamu yolimba yopereka mphotho yomwe imakulitsa kukhulupirika kwa makasitomala mwa kupereka mfundo zomwe zingagulitsidwe. Woolworths yapitanso patsogolo kwambiri pakusunga chilengedwe, cholinga chake ndi kuchepetsa kuwonongeka kwa chilengedwe kudzera mu njira monga kuchepetsa kugwiritsa ntchito pulasitiki ndi kugwiritsa ntchito mphamvu.
2. Coles: Kuphatikiza kwa Mwambo ndi Mtengo
Coles, yomwe idakhazikitsidwa mu 1914, ili ndi gawo la 28% pamsika ndipo imayang'anira masitolo 833 ku Australia konse. Imadziwika ndi mfundo zake zopindulitsa, zomwe zimaphatikizidwa mumitengo yake ndi njira zake zopangira zinthu. Pulogalamu yayikulu ya Coles ya Flybuys ndi imodzi mwazabwino kwambiri.machitidwemdziko muno, kupatsa makasitomala mfundo zomwe angasinthanitse ndi kuchotsera ndi mapangano, motero kulimbikitsa kusunga makasitomala ndi kukhutira. Coles yadziperekanso kutenga nawo mbali m'dera komanso kukhazikika, ndi khama lofuna kuchepetsa kuwononga zinthu ndikulimbikitsa njira zosamalira chilengedwe m'dziko lonselo.ntchito.
3. Aldi: Kufotokozeranso Kugula Zinthu Moyenera
Aldi yasintha mawonekedwe a masitolo akuluakulu aku Australia kuyambira pomwe idayamba mu 2001, pakadali pano ili ndi 10% ya msika wokhala ndi masitolo opitilira 570. Mosiyana ndi masitolo akuluakulu akale, njira yamalonda ya Aldi imayang'ana kwambiri pakugwira ntchito bwino komanso ndalama zochepa kuti ipereke mitengo yotsika kwambiri. Makamaka imasunga zinthu zolembedwa payokha, kuchepetsa kudalira pa mitengo yamalonda pomwe ikutsimikizira kuti ndi yabwino. Njira ya Aldi yayambitsa njira yatsopano muritelo, ndikugogomezera kuti mitengo yotsika siyenera kusokoneza ubwino, zomwe zakhala zikukopa kwambiri panthawi ya mavuto azachuma.
4. Masitolo Akuluakulu a Drake: Kupanga Zinthu Zatsopano Zokhudza Makasitomala
Masitolo akuluakulu a Drake, ngakhale kuti ndi ang'onoang'ono okhala ndi malo opitilira 60, akhala malo odziwika bwinomtsogoleriKampaniyi, yomwe idakhazikitsidwa mu 1974, yayambitsa zinthu zambiri zoyamba pamsika, monga madzi atsopano ndi matepi a kombucha m'sitolo, komanso njira zophikira zakudya zokoma. Zinthu zatsopanozi sizimangosiyanitsa Drake ndi omwe akupikisana nawo komanso zimawonjezera mwayi wogula zinthu mwa kupereka zinthu zosavuta komanso zapamwamba. Kudzipereka kwa Drake kuzinthu zatsopano zomwe zimaganizira makasitomala kukupitilizabe kukulitsa ndi kutchuka kwake.
5. IGA: Kulimbikitsa Wogulitsa Wodziyimira Payekha
IGA imagwiritsa ntchito netiweki ya masitolo 1,455 omwe ali ndi eni ake, zomwe zimapangitsa kuti ikhale yofunikira kwambiri pamsika wa ku Australia. Chitsanzochi chimathandizira amalonda am'deralo polola eni masitolo kusintha zomwe amapereka kuti zigwirizane ndi zosowa za anthu ammudzi. Masitolo a IGA nthawi zambiri amakhala malo ochezera anthu ammudzi, kusonyeza zomwe amakonda m'deralo ndikulimbikitsa zogula zawo. Pulogalamu ya IGA Rewards imapangitsanso kuti makasitomala azisangalala ndi malonda ndi zotsatsa zomwe akufuna. Kuphatikiza apo, kuyang'ana kwambiri kwa IGA pakupeza zinthu m'deralo kumathandizira opanga aku Australia ndikuchepetsa zovuta za unyolo wogulitsa.
6. Harris Farm Markets: Katswiri wa Zakudya Zatsopano
Kampani ya Harris Farm Markets yapanga malo abwino kwambiri pamsika wogulitsa ku Australia pogulitsa zakudya zatsopano, zochokera ku famu, komanso zakudya zapamwamba m'masitolo ake 27. Harris Farm, yomwe imagwira ntchito m'banja kuyambira pomwe idakhazikitsidwa, si sitolo yayikulu yokha komanso malo opita kwa okonda chakudya omwe akufunafuna zakudya zabwino komanso zatsopano. Pulogalamu yawo yokhulupirika, Friend of the Farm, imakulitsa chidwi cha makasitomala popereka zotsatsa zapadera komanso kuchotsera, makamaka pazinthu zapamwamba, pokwaniritsa zosowa za ogula ozindikira omwe amaika patsogolo zabwino kuposa mtengo.
7. Foodland: Chakudya Chakumwera kwa Australia
Kampani ya Foodland, yomwe idakhazikitsidwa mu 1871, yakula kukhala kampani yotchuka ku South Australia yokhala ndi masitolo opitilira 90. Bizinesi ya mabanja iyi imadzitamandira pothandiza ogulitsa am'deralo komanso kusunga kumverera kogwirizana kwa anthu ammudzi m'masitolo ake. Foodland imadzisiyanitsa ndi kudzipereka kuzinthu zakomweko, nthawi zambiri imapereka nsanja kwa opanga am'deralo pomwe makampani akuluakulu sachita. Cholinga chawo pautumiki wapadera komanso kutenga nawo mbali pagulu, kuphatikizampikisanomitengo, kuonetsetsa kuti munthu ndi wokhulupirikakasitomalamaziko ndi malo apadera pamsika.
8. FoodWorks: Network ya Community-Centric
Ndi masitolo opitilira 700 mdziko lonselo, FoodWorks imagwira ntchito ngati mlatho pakati pa magwiridwe antchito a unyolo waukulu komanso ubale wa masitolo am'deralo. Njira yawo yogwirira ntchito imathandizira masitolo amakampani komanso odziyimira pawokha, kupereka njira yosinthika yomwe imagwirizana ndi zosowa zakomweko. Pulogalamu ya Smart Rewards ku FoodWorks idapangidwa kuti ikulimbikitse zosankha zamoyo wathanzi pakati pa ogula pogwirizanitsa mphotho ndi zogula zomwe zikugwirizana ndi zofunikira zina zaumoyo. Njira yatsopanoyi sikuti imangolimbikitsakasitomalakukhulupirika komanso kuthandizira njira zosamalira thanzi la anthu ammudzi, zomwe zimapangitsa FoodWorks kukhala munthu wofunika kwambiri pa malonda ogulitsa omwe amaganizira anthu ammudzi.
9. Wogulitsa Zakudya Waubwenzi: Network Yothandiza Makasitomala
Friendly Grocer, yomwe kale inkadziwika kuti Four Square, ili ndi masitolo oposa 450 ku Australia. Kampaniyi yadzipangira mbiri chifukwa cha utumiki wabwino kwambiri komanso njira yabwino yopezera makasitomala, kuonetsetsa kuti sitolo iliyonse imasunga zinthu zabwino kwambiri komanso kulumikizana ndi makasitomala. Zotsatsa ndi mapangano nthawi zonse, zomwe zafotokozedwa mu Friendly Grocer Catalogue, zimapangitsa makasitomala kukhala otanganidwa komanso amapereka phindu lowonjezera, zomwe zimalimbitsa kudzipereka kwa kampaniyi ku khalidwe labwino komanso ntchito. Friendly Grocer ikadali kampani yabwino kwambiri yapafupi.supamaketi, yodziwika chifukwa cha kukhudza kwake komanso momwe imamvekera pagulu.
10. Costco: Kampani Yogulitsa Zinthu Zambiri
Costco yakhala kampani yayikulu pamsika wogulitsa ku Australia mwachangu chifukwa cha mtundu wake wapadera wa kilabu yosungiramo zinthu yochokera kwa mamembala. Kuyambira pomwe idatsegula sitolo yake yoyamba ku Melbourne mu 2009, Costco yakula mpaka malo 12 mdziko lonselo, ikupereka zinthu zambirimbiri pamitengo yotsika kwambiri. Mtundu uwu umakopa makamaka mabanja ndi mabizinesi omwe amasamala za bajeti omwe akufuna kupeza ndalama zambiri pogula zinthu zambiri. Ndalama zolipirira umembala, ngakhale poyamba zimawonedwa ngati cholepheretsa, zimapereka ndalama zosungira nthawi yayitali komanso mwayi wapadera wopeza zinthu zapamwamba.zinthu, zomwe zimapangitsa Costco kukhala chisankho chotsogola kwa ogula omwe amatsatira mfundo zamtengo wapatali.
Zimphona Zazikulu ku Australia
Gawo la Msika ndi UtsogoleriMu mpikisano wa masitolo akuluakulu aku Australia, Woolworths ili ndi gawo la msika lalikulu la 37%, zomwe zimapangitsa kuti ikhale unyolo waukulu kwambiri wa masitolo akuluakulu mdzikolo. Sipanakhalepo kumbuyo kwenikweni ndi Coles, yokhala ndi gawo lalikulu la 28%, yomwe ikuchita gawo lofunikira kwambiri pakupanga mafashoni ogulitsa ndi zomwe ogula amakonda. Aldi, yodziwika ndi njira yake yotsika mtengo yogulira zinthu, yakula kwambiri kuchokera pa 4% mu 2009 kufika pa 11% lero, zomwe zikusonyeza kusintha kwa kugula zinthu zomwe zimayang'ana phindu. Metcash, yomwe imagwira ntchito ngati IGA, imagwira ntchito pamsika wa niche wokhala ndi gawo la 7%, ikuyang'ana kwambiri ntchito zomwe munthu aliyense amachita payekha komanso kugulitsa zinthu zomwe anthu ambiri amakonda.
Zokonda za Ogwiritsa Ntchito ndi Zochitika Zake
Kutchuka ndi Ziwerengero za AnthuWoolworths si sitolo yayikulu yokha komanso yotchuka kwambiri, ndipo 35% ya anthu aku Australia amaikonda chifukwa cha zosowa zawo zogulira. Coles amatsatira kwambiri, ndipo 35% ya anthu amawakonda. Chochititsa chidwi n'chakuti, Aldi ndi IGA zikuwonetsa kusiyana kwa anthu; Aldi imakondedwa pang'ono ndi amuna (36%), pomwe zopereka zapadera za IGA zimakopa 35% ya ogula amuna. Woolworths imakhudza kwambiri Gen Z, yomwe imakopa 54% ya zomwe amakonda kugula, zomwe zikusonyeza kuti kampaniyo imalimbikitsa malonda ake komanso zinthu zosiyanasiyana zomwe zimagwirizana ndi ogula achinyamata.
Zizolowezi Zogwiritsa Ntchito Ndalama
Kusanthula Ndalama Zogwiritsidwa Ntchito PazakudyaMalinga ndi Australian Bureau of Statistics (ABS), anthu aku Australia adagwiritsa ntchito ndalama zokwana $10.6 biliyoni m'masitolo akuluakulu kuyambira mu February 2022, pafupifupi $485 pa munthu aliyense. Izi zidawonetsa kuchepa kuchokera mu March 2020, pomwe kugula zinthu modzidzimutsa chifukwa cha mliri wa SARS-CoV-2 kudapangitsa kuti ndalama zifike pa $11.9 biliyoni, kapena $562 pa munthu aliyense. Deta iyi sikuwonetsa kokha momwe zochitika zapadziko lonse lapansi zimakhudzira kugula zakudya komanso momwe maunyolo akuluakulu amasinthira poyang'anira mavuto okhudzana ndi unyolo wogulitsa.
Kukula kwa Msika ndi Kusakhalapo kwa Walmart
Mphamvu Yogulitsa Padziko LonseMosiyana ndi zomwe ena amayembekezera, Walmart, kampani yayikulu yogulitsa zinthu ku America, ilibe malo ku Australia, zomwe zimapangitsa kuti makampani amphamvu am'deralo monga Woolworths ndi Coles azilamulira msika. Kusowa kumeneku ndi mwayi wabwino kwa mabizinesi am'deralo, omwe amasintha ntchito zawo kuti zigwirizane ndi anthu aku Australia komanso zomwe amakonda popanda mpikisano wochokera ku Walmart.
Mawonekedwe Amtsogolo ndi Zochitika Paintaneti
Kukula ndi Kusintha kwa DigitoGawo la masitolo akuluakulu ku Australia likukonzekera kukula, chifukwa cha mikhalidwe yabwino ya bizinesi komanso kuchuluka kwa alendo omwe akufunafuna zinthu zosiyanasiyana komanso zapamwamba. Poyankha, masitolo akuluakulu sikuti akungowonjezera zomwe zikuchitika m'masitolo komanso akukulitsa kupezeka kwawo pa intaneti. Kugula zinthu pa intaneti kukukulirakulira, ndipo makampani odziwika bwino akusintha kuti agwirizane ndi malonda apaintaneti kuti akwaniritse zomwe makasitomala amakonda kuti zikhale zosavuta.
Mapeto:
Pomaliza, makampani akuluakulu aku Australia akuyimira msika wolimba komanso wosinthika womwe umakwaniritsa zosowa za ogula osiyanasiyana. Popeza makampani akuluakulu monga Woolworths ndi Coles ndi omwe akulamulira, komanso osewera atsopano monga Aldi ndi IGA akusankha malo apadera, malowa ndi ampikisano komanso odzaza ndi mwayi. Kusintha kwa njira zokhazikika komanso kulandira kusintha kwa digito kukukhazikitsa miyezo yatsopano mkati mwamakampaniPamene masitolo akuluakulu aku Australia akupitirizabe kusintha malinga ndi zomwe anthu ambiri odziwa bwino zachilengedwe komanso ukadaulo amakonda, akukonzekera kupambana kwakukulu mtsogolo.
Kwa iwo omwe akufunafuna zinthu zabwino, kusiyanasiyana, komanso zosavuta kugula, masitolo akuluakulu aku Australia amapereka zosankha zapamwamba kwambiri zomwe zimakhala zovuta kuziyerekeza. Ndi ndalama zomwe zikupitilira mu zomangamanga zakuthupi komanso zama digito, ogulitsa awa akuwonetsetsa kuti gawo la masitolo akuluakulu aku Australia likupitilizabe kukhala patsogolo padziko lonse lapansi.ritelozatsopano.
Chitani nawoUsTikukupemphani kuti mugawane zomwe mwakumana nazo komanso zomwe mumakonda.supamaketiKodi mumakonda kwambiri ndipo chifukwa chiyani? Malingaliro anu amatithandiza kumvetsetsa ndikutumikira bwino. Siyani ndemanga pansipa!
Ever Glory Fzojambula,
Kampaniyi ili ku Xiamen ndi Zhangzhou, China, ndipo ndi kampani yopanga zinthu zapamwamba kwambiri yokhala ndi zaka zoposa 17 zaukadaulo popanga zinthu zopangidwa mwamakonda.zowonetsera zapamwamba kwambirindi mashelufu. Malo onse opangira zinthu a kampaniyo akuposa mamitala 64,000, ndipo pamwezi amatha kunyamula makontena opitilira 120.kampaninthawi zonse imaika patsogolo makasitomala ake ndipo imayang'anira kupereka mayankho osiyanasiyana ogwira mtima, pamodzi ndi mitengo yopikisana komanso ntchito yachangu, zomwe zapangitsa kuti makasitomala ambiri padziko lonse lapansi azikhulupirira. Chaka chilichonse, kampaniyo ikukula pang'onopang'ono ndipo ikudziperekabe kupereka ntchito yabwino komanso kupanga zinthu zambiri.makasitomala.
Masewera a Ever Glorywakhala akutsogolera makampaniwa nthawi zonse pakupanga zinthu zatsopano, odzipereka kufunafuna zipangizo zamakono, mapangidwe, ndikupangaukadaulo wopatsa makasitomala njira zapadera komanso zowonetsera bwino. Gulu lofufuza ndi chitukuko la EGF limalimbikitsa kwambirizaukadaulozatsopano kuti zikwaniritse zosowa zomwe zikusintha zamakasitomalandipo imagwiritsa ntchito ukadaulo waposachedwa kwambiri popanga zinthu ndikupanga njira.
Kwagwanji?
Nthawi yotumizira: Epulo-11-2024