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Supermarket Giants of Australia: Trends, Innovations, and Market Leaders
Australia, yomwe ili pa nambala 6 pa mayiko akuluakulu padziko lonse, yakhala chizindikiro cha anthu otchukamtunduchifukwa chakuchita bwino kwamabizinesi ake komanso kuchuluka kwa anthu apamwamba.Izi zakhala zikuchitika makamaka m'gawo lazakudya, komwe malonda akuchulukirachulukira chifukwa cha chiyembekezo chamsika chomwe chikuyembekezeka mdziko muno.
Ku Australia, mpikisano pakati pa mitundu yodziwika bwino m'malo osiyanasiyana ukukulirakulira, ndikuchepetsa kusiyana kwa msika.Izi zimathandizira kuti pakhale malo omwe katundu ndi ntchito zapamwamba kwambiri zimakwanira ogula aku Australia, omwe amasangalala ndi zosankha zingapo.Kuchuluka kwa zosankhazi kumapatsa mphamvu anthu amderali kuti asankhe zomwe zikugwirizana ndi zomwe amakonda, zomwe zimathandizira gawo lazamalonda ndi golosale.
Kuchokera m'masitolo apamwamba aku Australia omwe amapereka zogulira zodziwika bwino mpaka misika yam'deralo yomwe imakonda ndalama, mtundu umakhalabe wosasunthika, kuwonetsetsa kuti zogula zonse zikukwaniritsidwa ndi miyezo yapamwamba kwambiri.
Kaya mukufuna masitolo apamwamba kwambiri ku Australia kapena mtengo wabwino kwambiri wandalama, nkhaniyi ili ndi zonse zofunika kuti muzitha kuyang'ana misika yosiyanasiyana ku Australia.
Mawonekedwe a Ma Supermarkets aku Australia mu 2023
Mu 2023, malo ogulitsira ku Australia amawonetsa malo ogulitsira 2,186, kuwonetsa kutsika pang'ono kwa 0.7% kuchokera chaka chatha.Kuchepetsa kwachidziwitsoku kukuwonetsa mpikisano wamsika wamalonda pomwe masitolo amagwirizana ndi zomwe ogula akufuna.
Chidziwitso Chapadera cha Supermarket Pansi Pansi
Malo ogulitsira aku Australia amapereka mwayi wogula, kuwasiyanitsa ndi anzawo apadziko lonse lapansi.Mawonekedwe akuluakulu a sitolo amapangidwa kuti akwaniritse zofunikira zonse zomwe zimayembekezeredwa kugulitsa, kupereka ulendo wogula wokwanira pansi pa denga limodzi.
1. Kukhalapo Padziko Lonse:
Ndi maunyolo omwe afalikira m'dziko lonselo, masitolo akuluakulu ali pamalo abwino kuti athe kuthandiza anthu osiyanasiyana.Mabungwewa amagwiritsa ntchito njira zapamwamba zotetezera malonda awo, kuchepetsa bwino zochitika zakuba m'masitolo.
2. Njira Zosasunthika Zogula:
Malo ogulitsira ambiri ku Australia ayankha zovuta za chilengedwe popereka malo osankhidwa kuti makasitomala asiyire matumba ena ogula.Izi zimalimbikitsa ogula kuti agwiritsenso ntchito matumba ndikuwatenga paulendo wawo wotsatira, kusonyeza kudzipereka kwa kukhazikika.
3. Kusiyanasiyana Kwazinthu:
Kusiyanasiyana kwa chikhalidwe cha ku Australia kwachititsa kuti masitolo akuluakulu azigulitsa zinthu zosiyanasiyana.Izi zapangitsa kuti mpikisano uchuluke, kulimbikitsa ogulitsa kuti asinthe zomwe amapereka.Tsopano ndizofala kupeza zinthu zosiyanasiyana, kuchokera ku katundu wapakhomo ndi zamagetsi, zovala ndi zogula pansi pa denga limodzi, zomwe zikuwonetsa zatsopano zamashopu aku Australia.
4. Zokonda kwanuko:
Anthu aku Australia amadziwika ndi kukoma kwawo kozindikira komanso kufunikira kwamtundu.Izi zakhudza kusankha kwazinthu zomwe zimapezeka m'masitolo akuluakulu, kuwonetsetsa kuti zinthu zambiri zapamwamba komanso zokopa zilipo.
Kulandira M'badwo Wamakono Pogula Zogula
Kusintha kwa mayankho a digito kwadziwika kwambirimasitolo akuluakulukugwiritsa ntchito nsanja zapaintaneti kuti afikire makasitomala awo.Kuyenda m'misewu yotanganidwa kapena kuthana ndi magalimoto kumatha kukhala kovutirapo kwa ambiri, ndipamene makonda a golosale pa intaneti amayamba.Ku Australia, masitolo akuluakulu monga Tesco ndi Morrisons, komanso masitolo apadera monga Iceland, amapereka mwayi wobweretsera kunyumba.Utumikiwu umafikira ku mabizinesi ongogula pa intaneti okha, omwe apanga zisankho pamsika.Kupezeka kwa kutumiza pa intaneti, komabe, kumatengera komwe kuli, pomwe madera ena amakhala ndi zosankha zambiri kuposa ena.
Ntchito Zopangira Chakudya:Chinthu chinanso chomwe chikubwera ku Australia ndikutchuka kwamakampani opanga zakudya.Ntchitozi zimakupatsirani zosakaniza ndi maphikidwe osankhidwa kale pakhomo panu, zomwe zimakulolani kuti muzisangalala ndi zakudya zophikidwa kunyumba mosavutikira.
Ma Supermarkets 10 Opambana Kwambiri ku Australia
1. Woolworths: Kulamulira Msika Wamalonda
Woolworths, yomwe idakhazikitsidwa mu 1924, idasintha kukhala malo ogulitsira akulu kwambiri ku Australia omwe ali ndi magawo 37% pamsika.Imagwira ntchito m'masitolo 995 ndipo imalemba ntchito anthu opitilira 115,000, zomwe zimapangitsa kukhala maziko achuma cha Australia.Woolworths imachita bwino popereka zinthu zosiyanasiyana, kuyambira kugolosale mpaka ku zinthu zamtengo wapatali, zopatsa chidwi ndi zokonda zosiyanasiyana.Kudzipereka kwake pakukhutitsidwa kwamakasitomala kumawonekera kudzera munjira zatsopano monga gulu la Bunch, lomwe limalola makasitomala kuyesa zatsopano.mankhwalandikupereka ndemanga, ndi pulogalamu yamphatso yolimba yomwe imakulitsa kukhulupirika kwa makasitomala popereka mfundo zowomboledwa pakugula.Woolworths yachitanso bwino kwambiri pakukhazikika, cholinga chake ndi kuchepetsa momwe chilengedwe chimakhalira kudzera m'zinthu monga kuchepetsa kugwiritsa ntchito pulasitiki komanso kugwiritsa ntchito mphamvu.
2. Coles: Kuphatikizana kwa Mwambo ndi Mtengo
Coles, yomwe idakhazikitsidwa mu 1914, ili ndi gawo la 28% pamsika ndipo imagwiritsa ntchito masitolo 833 ku Australia konse.Ndiwodziwika chifukwa cha mtengo wake wandalama, womwe umaphatikizidwa mumitengo yake ndi njira zopangira.Pulogalamu yayikulu ya Coles ya Flybuys ndi imodzi mwamadalitso ochulukirapomachitidwem'dziko, kupereka makasitomala mfundo zomwe zingasinthidwe kuchotsera ndi kuchita, potero kulimbikitsa kusunga makasitomala ndi kukhutira.Coles adadziperekanso kuti azitha kutenga nawo mbali komanso kukhazikika kwa anthu ammudzi, ndikuyesetsa kuchepetsa zinyalala komanso kulimbikitsa machitidwe okonda zachilengedwe m'malo ake onse.ntchito.
3. Aldi: Kufotokozeranso Kuthekera
Aldi yasinthanso malo ogulitsa ku Australia kuyambira pomwe idalowa mu 2001, pakadali pano ili ndi 10% yamsika wokhala ndi masitolo opitilira 570.Mosiyana ndi masitolo akuluakulu achikhalidwe, mtundu wa bizinesi wa Aldi umayang'ana pakuchita bwino kwambiri komanso kutsika mtengo kwapang'onopang'ono kuti apereke mitengo yotsika kwambiri.Imasunga zinthu zolembera zachinsinsi, kuchepetsa kudalira mtengo wamtundu ndikuwonetsetsa kuti zili bwino.Njira ya Aldi yabweretsa paradigm yatsopanoritelo, kutsindika kuti mitengo yotsika siyenera kusokoneza khalidwe, zomwe zakhala zokopa kwambiri panthawi yachuma.
4. Ma Supermarkets a Drake: Kupanga Makasitomala
Ma Supermarkets a Drake, ngakhale ang'onoang'ono okhala ndi malo opitilira 60, akhala amtsogolerimuzogulitsa zatsopano ku South Australia.Yakhazikitsidwa mu 1974, Drake adayambitsa zoyamba zambiri pamsika, monga madzi am'sitolo ndi matepi a kombucha, ndi zosankha zamtengo wapatali.Zatsopanozi sizimangosiyanitsa Drake kuchokera kwa omwe akupikisana nawo komanso zimawonjezera mwayi wogula popereka mwayi komanso kukhudza kwapamwamba.Kudzipereka kwa Drake pazatsopano zamakasitomala kukupitilizabe kukula ndi kutchuka kwake.
5. IGA: Kupambana ndi Wogulitsa Wodziimira
IGA imagwiritsa ntchito maukonde 1,455 masitolo odziyimira pawokha, zomwe zimapangitsa kuti ikhale yosewera kwambiri pamsika waku Australia.Chitsanzochi chimathandizira mabizinesi am'deralo polola eni sitolo kuti agwirizane ndi zosowa za anthu ammudzi.Malo ogulitsira a IGA nthawi zambiri amakhala malo ammudzi, kuwonetsa zomwe amakonda kwanuko komanso kulimbikitsa zogula zanu.Pulogalamu ya IGA Mphotho imapangitsanso makonda amakasitomala ndi mabizinesi omwe akuwunikira komanso kukwezedwa.Kuphatikiza apo, kuyang'ana kwa IGA pazopeza zakomweko kumathandizira opanga aku Australia ndikuchepetsa zovuta zapaintaneti.
6. Harris Farm Markets: Katswiri Wazakudya Zatsopano
Harris Farm Markets yapanga kagawo kakang'ono pamsika wogulitsa ku Australia pokhazikika pazakudya zatsopano, zopezeka m'mafamu, komanso zakudya zotsogola m'masitolo ake 27.Bizinesi yoyendetsedwa ndi mabanja kuyambira pomwe idakhazikitsidwa, Harris Farm simalo ogulitsira chabe koma kopita kwa anthu okonda zakudya omwe amafunafuna zabwino komanso zatsopano.Dongosolo lawo lokhulupirika, Friend of the Farm, limakulitsa chidwi chamakasitomala popereka mapangano ndi kuchotsera kwapadera, makamaka pazinthu zamtengo wapatali, zomwe zimakwaniritsa zosowa za ogula ozindikira omwe amaika patsogolo zabwino kuposa mtengo.
7. Foodland: Chakudya Chakumwera kwa Australia
Kukhazikitsidwa mu 1871, Foodland yakula kukhala malo okondedwa ku South Australia okhala ndi masitolo opitilira 90.Bizinesi yabanja iyi imanyadira kuthandiza othandizira am'deralo komanso kukhala ndi anthu ogwirizana m'masitolo ake.Foodland imadzisiyanitsa ndi kudzipereka kuzinthu zam'deralo, nthawi zambiri zimapereka nsanja kwa opanga m'deralo pamene maunyolo akuluakulu satero.Cholinga chawo pazantchito zamunthu payekha komanso kutengapo mbali pagulu, kuphatikizawopikisanamitengo, zimatsimikizira wokhulupirikakasitomalamaziko ndi malo apadera pamsika.
8. FoodWorks: The Community-Centric Network
Ndi malo ogulitsa opitilira 700 m'dziko lonselo, FoodWorks imagwira ntchito ngati mlatho pakati pakuchita bwino kwa maunyolo ndi ubale wapamalo ogulitsa.Mtundu wawo wamabizinesi umathandizira masitolo onse amakampani komanso odziyimira pawokha, ndikupereka dongosolo losinthika lomwe limagwirizana ndi zosowa zakomweko.Pulogalamu ya Smart Reward ku FoodWorks idapangidwa kuti ilimbikitse zisankho zaumoyo pakati pa ogula pophatikiza mphotho pazogula zomwe zimakwaniritsa njira zina zaumoyo.Njira yatsopanoyi sikuti imangolimbikitsakasitomalakukhulupirika komanso imathandizira zoyeserera zaumoyo wa anthu ammudzi, zomwe zimapangitsa FoodWorks kukhala gawo lofunikira pakugulitsa malonda pakati pa anthu.
9. Grocer Waubwenzi: The Customer-First Network
Friendly Grocer, yomwe kale imadziwika kuti Four Square, imagwira ntchito m'masitolo opitilira 450 ku Australia.Unyolo uwu wapanga mbiri yake pautumiki wapamwamba kwambiri komanso njira yoyamba yamakasitomala, kuwonetsetsa kuti sitolo iliyonse imakhalabe ndi muyezo wapamwamba wopereka zinthu komanso kulumikizana kwamakasitomala.Kukwezedwa pafupipafupi ndi mabizinesi, zowonetsedwa mu Gulu la Friendly Grocer, zimapangitsa makasitomala kukhala otanganidwa ndikupereka mtengo wowonjezera, kulimbitsa kudzipereka kwa mtunduwo pazabwino ndi ntchito.The Friendly Grocer imakhalabe malo omwe amakondasupamaketi, yodziwika ndi kukhudza kwake payekha komanso kumverera kwa anthu ammudzi.
10. Costco: The Bulk-Buying Powerhouse
Costco yakhala wotchuka kwambiri pamsika wogulitsa ku Australia ndi mtundu wake wapadera wa kalabu yotengera umembala.Chiyambireni sitolo yake yoyamba ku Melbourne mu 2009, Costco yakula mpaka malo 12 m'dziko lonselo, ndikupereka zinthu zambirimbiri pamitengo yotsika kwambiri.Mtunduwu ndi wokongola kwambiri kwa mabanja okonda bajeti ndi mabizinesi omwe akufuna kupeza chuma pogula mokulirapo.Malipiro a umembala, ngakhale poyambilira amawoneka ngati chotchinga, amapereka ndalama kwanthawi yayitali komanso mwayi wopeza mwayi wapamwamba kwambiri.mankhwala, kupanga Costco kukhala chisankho chotsogola kwa ogula oyendetsedwa ndi mtengo.
Zimphona Za Supermarket Zaku Australia
Kugawana Msika ndi UtsogoleriM'bwalo lampikisano la masitolo akuluakulu aku Australia, Woolworths ali ndi korona wokhala ndi gawo lalikulu pamsika wa 37%, zomwe zimapangitsa kukhala sitolo yayikulu kwambiri mdziko muno.Pafupi ndi Coles, omwe ali ndi gawo lalikulu la 28%, akutenga gawo lofunikira pakukonza zomwe amakonda komanso zomwe ogula amakonda.Aldi, yemwe amadziwika ndi njira zake zotsika mtengo zamitengo, wakula mochititsa chidwi kuchoka pa 4% mu 2009 kufika pa 11% lero, zomwe zikuwonetsa kusintha kogula zinthu zamtengo wapatali.Metcash, yochita malonda ngati IGA, imathandizira msika wa niche wokhala ndi gawo la 7%, kuyang'ana kwambiri ntchito zamunthu komanso kugulitsa malonda pakati pa anthu.
Zokonda ndi Zokonda za Ogula
Kutchuka ndi Chiwerengero cha AnthuWoolworths simalo akulu okha komanso malo ogulitsira otchuka kwambiri, pomwe 35% ya anthu aku Australia amaikonda pazosowa zawo zapa golosale.Coles amatsatira kwambiri, akukondedwa ndi 35% ya anthu.Chosangalatsa ndichakuti, Aldi ndi IGA amawonetsa kusiyanasiyana kwa anthu;Aldi amakondedwa pang'ono ndi amuna (36%), pomwe zopereka zapadera za IGA zimakopa 35% ya ogulitsa amuna.Woolworths achita chidwi kwambiri ndi Gen Z, akugwira 54% ya zomwe amakonda kugula, zomwe zikuwonetsa kutsatsa kwamphamvu kwa mtunduwo komanso kusiyanasiyana kwazinthu zomwe zimagwirizana ndi ogula achichepere.
Zizolowezi Zogwiritsa Ntchito Ndalama
Kusanthula Ndalama ZoguliraMalinga ndi Australian Bureau of Statistics (ABS), anthu aku Australia adawononga pafupifupi $ 10.6 biliyoni m'masitolo akuluakulu kuyambira February 2022, pafupifupi $ 485 pa munthu aliyense.Izi zidatsika kuyambira pa Marichi 2020, pomwe kugula kwamantha kokhudzana ndi mliri wa SARS-CoV-2 kudapangitsa kuti ndalama zifike $ 11.9 biliyoni, kapena $ 562 pamunthu.Izi sizimangowonetsa momwe zochitika zapadziko lonse zimakhudzira pogula zinthu komanso kusinthasintha kwa misika yayikulu pakuwongolera zovuta zamakampani ogulitsa.
Kukula kwa Msika ndi Kusakhalapo kwa Walmart
International Retail ChikokaMosiyana ndi zomwe amayembekeza, Walmart, chimphona chogulitsa ku America, sichipezeka ku Australia, kulola kuti nyumba zamphamvu zakumaloko monga Woolworths ndi Coles zizilamulira msika.Kusowa kumeneku ndi mwayi kwa mabizinesi am'deralo, omwe amathandizira ntchito zawo kuti zigwirizane ndi kuchuluka kwa anthu aku Australia komanso zomwe amakonda popanda mpikisano wachindunji kuchokera ku Walmart.
Tsogolo la Outlook ndi Makhalidwe Apaintaneti
Kukula ndi Kusintha Kwa digitoMalo ogulitsira ku Australia akuyembekezeka kupitiliza kukula, motsogozedwa ndi mabizinesi abwino komanso kuchuluka kwa alendo omwe akufunafuna zinthu zosiyanasiyana komanso zapamwamba.Poyankha, masitolo akuluakulu sikuti akungowonjezera zochitika m'sitolo komanso akukulitsa kupezeka kwawo pakompyuta.Kugula pa intaneti kukuchulukirachulukira, pomwe mitundu yokhazikika ikusintha kumalonda a e-commerce kuti ikwaniritse zomwe ogula akufuna kuchita kuti zikhale zosavuta.
Pomaliza:
Pomaliza, msika wamsika waku Australia ukuyimira msika wokhazikika komanso wotukuka womwe umathandiza anthu osiyanasiyana ogula.Ndi zimphona ngati Woolworths ndi Coles zomwe zikulamulira zochitika, komanso osewera otsogola ngati Aldi ndi IGA akujambula ma niches apadera, malowa ndi opikisana komanso olemera ndi mwayi.Kusintha kwa machitidwe okhazikika komanso kukumbatira kwa kusintha kwa digito ndikukhazikitsa miyezo yatsopano mkati mwamakampani.Pomwe masitolo akuluakulu aku Australia akupitilizabe kuzolowera zomwe anthu ambiri amakonda zachilengedwe komanso luso laukadaulo, ali okonzeka kuchita bwino kwambiri mtsogolo.
Kwa iwo omwe akufunafuna zabwino, kusiyanasiyana, komanso kusavuta pakugula kwawo, masitolo akuluakulu aku Australia amapereka zosankha zapadziko lonse lapansi zomwe ndizovuta kufananiza.Ndi ndalama zomwe zikupitilira muzinthu zonse zakuthupi komanso zama digito, ogulitsa awa amawonetsetsa kuti malo ogulitsira aku Australia amakhala patsogolo padziko lonse lapansi.riteloluso.
Pangani ndiUsTikukupemphani kuti mufotokoze zomwe mwakumana nazo komanso zomwe mumakonda.Zomwesupamaketimumaikonda ndipo chifukwa chiyani?Malingaliro anu amatithandiza kumvetsetsa ndikutumikirani bwino.Kusiya ndemanga pansipa!
Ever Glory Fzojambula,
Ili ku Xiamen ndi Zhangzhou, China, ndi wopanga kwambiri wazaka zopitilira 17 zaukadaulo wopanga makonda,mawonekedwe apamwamba kwambirindi mashelufu.Malo okwana kupanga kampaniyo amaposa 64,000 masikweya mita, ndi mphamvu ya pamwezi yopitilira 120.Thekampaninthawi zonse imayika makasitomala ake patsogolo ndipo imagwira ntchito popereka mayankho ogwira mtima osiyanasiyana, komanso mitengo yampikisano komanso ntchito zachangu, zomwe zapangitsa kuti makasitomala ambiri padziko lonse lapansi aziwakhulupirira.Chaka chilichonse, kampaniyo ikukula pang'onopang'ono ndipo imakhalabe odzipereka kuti ipereke ntchito yabwino komanso mphamvu zambiri zopangiramakasitomala.
Ever Glory Fixtureswakhala akutsogolera makampani opanga zinthu zatsopano, kudzipereka kufunafuna zipangizo zamakono, mapangidwe, ndikupangamatekinoloje opatsa makasitomala njira zowonetsera zapadera komanso zogwira mtima.Gulu la kafukufuku ndi chitukuko la EGF limalimbikitsa kwambirizaukadaulozatsopano kuti zikwaniritse zosowa zomwe zikukulamakasitomalandikuphatikiza umisiri waposachedwa kwambiri pakupanga zinthu ndikupanga njira.
Kwagwanji?
Nthawi yotumiza: Apr-11-2024